Dan Simons


Within the industry and among his own team, Dan Simons is known for his energetic leadership style and passion for hospitality. An impressive career in the management ranks at several large, high-volume restaurants helped propel him toward starting his own firm, VSAG, which he founded in 2004 with mentor Michael Vucurevich. The two form a well-balanced partnership based on mutual respect and a shared vision, which proved critical in their formation of Farmers Restaurant Group (FRG) in 2011.

As co-owner and skilled communicator, Dan is frequently called upon to serve as the voice of FRG’s growing group of restaurants. Whether inspiring potential investors, accepting multiple awards for the socially conscious ways of the restaurants or sharing his knowledge at hospitality and educational events, Dan is a champion for responsible industry standards and takes great pride in being able to continually incorporate sustainability methods and local initiatives that give back to the environment and the community.


Through the Eyes of the Founding Farmer.